WHAT
WE DO
GO-TO-MARKET PARTNERS.
Successful go-to-market strategies start with defined customer target segments, competitive analysis, clearly understood messaging, strong differentiators, implemented processes with clear milestones, vital channel optimization, aligned and motivated teams, plus more. And it all starts with a strategy or plan and perhaps a plan B.
Approximately 20% of startups fail due to no market need, which derives from a lack of a strategy, and about 14% of startups fail because of poor marketing. (Source: CBInsights)
For leadership teams starting their businesses, investor and executive-level benefits sit in product/service capabilities. Those capabilities need execution approaches and a focus on how sales and marketing perform together to both be customer-securing and customer-retaining rockstars for your organization.
Sales
Management
Marketing
Management
Public Relations
Management
We support your specific strategy for your team with the necessary processes and tools to accelerate sales, drive results, and grow revenue.
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Competitive & Customer Analysis
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Channel Development
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Channel Optimization
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Hiring Management
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Sales Enablement
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Sales Advancement
Your story is your ticket to revenue generation. Whether it is your brand promise or your latest promotion, we support a strategy that will amplify your message consistently for the delivery your audience will receive.
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Competitive & Customer Analysis
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Branding
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Campaigns & Programs
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Channel Marketing
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Content Strategy
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Digital Marketing
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Hiring Management
You are trying to convince an audience, inside your network, and outside your usual sphere of influence, to promote your idea, purchase your product, support your position, or recognize your accomplishments. This is the power of persuasion.
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Crisis Management
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Pitch & Press Releases
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Media Training
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Negative Review Management
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Speech Writing & Editing
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Thought Leadership
Product/Service
Management
Whether your product or service is in the ideation stage, or needs a relaunch we can help you deliver innovative solutions.
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Competitive & Customer Analysis
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Pricing Strategy
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Product Development
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Market Implementation
Customer Success
Your customer's experience has never been more important. We support your service delivery organization to meet customer expectations and the performance and financial goals of your business.
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Customer Success Enablement
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Customer Service Experience
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Organization & Optimization
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Operational Excellence
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Review & Survey Management
WHAT WE HEAR.
Click the thumbnails below.
Speaking & Consulting
Since our CFO's appreciate tight OPEX and not doing the same thing wrong over and over again, we consult with teams on how to move fast and not let perfect get in the way of good, yet we teach them to do it as right as possible the first time - which accelerates your speed to revenue. We also provide guest speaking opportunities whether for a virtual seminar or for your onsite and off sites.
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Alignment/Communication Focused
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Brand Strategy
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Competitor/Customer Strategy
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CEO Navigation (Your Secret Weapon)
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Go-To-Market Development
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Story Telling
What is GTM?
/ˈɡōˌto͞o, ˈmärkət/
noun
is the plan of an organization, utilizing their resources (e.g., sales, marketing, product/service, customer success, and distributors), to deliver their unique value proposition to customers to achieve a competitive advantage. Their goal is to enhance the overall customer experience by offering a superior brand, product or service, competitive pricing, and realizing a return on investment.